In under a year Hot Rod Cameras flagship product The Hot Rod PL has been used on hundreds of professional productions around the world, ranging from commercials, music videos, major television series and theatrical feature films.

The times are changing. It is a change for the better. If you are a camera operator, cinematographer, producer, filmmaker, or documentarian there are now tools that will allow to shoot extremely high quality HD images, in an extremely compact size for less cost than ever in the history of cinema.

There are plenty of nay-sayers, and those that see the rapid influx of HDSLR cameras as threatening to their established business. But fear not, the HDSLR camera format is ushering in the kind of inevitable change that is very good for an industry as a whole- not bad.

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